경영전문대학원

B. S. Business Administration, Kwangwoon University, Seoul, Korea 1992

M. S. Hospitality & Tourism Management, Purdue University, IN (Major: Hotel Marketing) 1998
M. S. Business Administration, Kwangwoon University, Seoul, Korea, (Major: Marketing) 1994

Channel Marketing, Services Marketing, Principles of Marketing

September 2009 – Present: Associate Professor of Marketing, Department of Management, School of Business, Dongguk University, Seoul, Korea
September 2005 – August 2009: Assistant Professor of Marketing, Department of Management, School of Business, Dongg

Sanghyun Lee, Alan J. Dubinsky, and Juyoung Kim (2012, in press), "Measuring mediating factors in the use of interpersonal sensitivity in organizations," http://dx.doi.org/10.1016/j.jbusres.2012.02.027

Sanghyun Lee and Changjo Yoo (2012), "A Case Study of Establishing KB Card's Brand Identity," The Korean Journal of Advertising, 23(3), 7-30

Choi, Eun-Jung, Sung-Ho Lee, Sanghyun Lee, and Doo-Hee Lee (2012), "The Case Study on Industry-Leading Marketing of Woori Investment and Securities," Korea Journal of Marketing, 13(4), 227-251.

Sanghyun Lee, Lucette B. Comer, Alan J. Dubinsky, and Kai Schafer (2011), "The Role of Emotion in the Relationship between Customers and Automobile Salespeople," Journal of Managerial Issues, 23 (2), 206-226.

Dubinsky, Alan, Jooyoung Kim, and Sanghyun Lee (2011), "Imparting Negative News to Salespeople," Psychology & Marketing, 28 (8), 803-824.

Yoo, Chang Jo, Sanghyun Lee, and Jung Ok Jeon (2010), "Strategy for Brand Identity Enhancement of Black Yak: Focusing on the Social Responsibility Activities," Korean Journal of Marketing, 12 (3), 99-116.

Han, Sang Lin, Sanghyun Lee, and Hong Sung Tae (2010), "Innovative Retail Strategy of CJ O Shopping," Korean Journal of Marketing, 12 (3), 81-97.

Lee, Sanghyun and Sangjun Lee (2009), "A study of the extended service norm constructs influencing behavioral intention and a moderating variable in service purchasing situation," Korean Journal of Marketing, 11 (3), 1-29.

Maxwell, Sarah, Sanghyun Lee, Sabine Anselstetter, Lucette Comer, and Nicholas Maxwell (2009), "Gender differences in the response to unfair prices: A cross-country analysis," Journal of Consumer Marketing, 26 (7), 508-515.

Su, Hung-Jen, Lucette Comer, and Sanghyun Lee (2008), "The effect of expertise on consumers' satisfaction with the use of interactive recommendation agents," Psychology & Marketing, 25 (9), 859-80.

Lee, Sanghyun and Changjo Yoo (2008), "The case study of HS Ad coping with the rapidly changing media environments," The Korean Journal of Advertising, 19 (6), 273-286.

Cha, Taihoon, Seungwoo Chun, and Sanghyun Lee (2008), "Multiple endorsement effect: Poison or medicine," Journal of Consumption Culture, 11(4)..

Yoo, Changjo, Taegyu Hwang, and Sanghyun Lee (2008), "Exploratory Study on the Effects of City Characteristics on City Brand Personality and City Evaluation," Korean Journal of Marketing, 10 (3), 31-57.

Cha, Taihoon, Seungwoo Chun, and Sanghyun Lee (2008), "The influence of perceived control on customers' emotional responses and revisit intention in a retail setting," Korean Marketing Review, 23(2). 71-97.

Bae, Ki-Wan, Sanghyun Lee, and ChangJo Yoo (2008), "The effect of customer perception of employees' response and other customers on purchase intention," Journal of Marketing Studies, 16(1), 67-84.

Lee, Sanghyun and Seungmin Cook (2007), "A study of multi-dimensional responses of empathy affecting public service advertisement effect," The Korean Journal of Advertising, 18(5), 307-319.

Lee, Sanghyun, Changjo Yoo, and Moonsung Jang (2007), "An extended model influencing purchasing behavior intention in service encounter," Advertising Research, 74(1), 89-110.

Kwon, Ik-hyun and Sanghyun Lee (2006), "A case study on innovative new product development: Solar Dom in LG Electronics," Journal of Consumption Culture, 9(3), 207-219.

Lee, Sanghyun (2006), "The consideration of ethical issues in retailing," Management Studies, 28(1), 141-162.

Lee, Sanghyun, Changjo Yoo, and Sungmoon Choi (2005), "A study on cosmetic purchasing behavior and pursuing value based upon types of lifestyle," Korean Journal of Consumer and Advertising Psychology, 6(3), 79-99.

Yoo, Changjo, Sanghyun Lee, and Minsung Choo (2005), "The moderating role of brand reputation in the relationship between explicit and implicit expression in Ad and brand attitude/purchase intention," The Korean Journal of Advertising, 16(5), 249-264.

Lee, Sanghyun, Hung-Jen Su, and Alan J. Dubinksy (2005), "Relationship Selling in the Meeting Planner/ Hotel Salesperson Dyad," Journal of Hospitality & Tourism Research, 29 (4), 427-447.

Su, Hung-Jen, Sanghyun Lee, Jing Ding, and Lucette B. Comer (2005), "Relationships Among Measures of Trait Empathy, Empathetic Response, and Willingness to get Involved in Customer-Contact Situations," Psychological Reports. 97 (2), 378-380.

Lee, Sanghyun and Alan J. Dubinsky (January 2003), "Influence of Personal Characteristics and Emotion on Retail Dyadic Relationships, " International Review of Retail, Distribution, and Consumer Research, 13 (1), 21-36.

Lee, Sanghyun and Stephen J. Hiemstra (May 2001), "Meeting Planners' Perceptions of Relationship Quality," Journal of Hospitality & Tourism Research, 25 (2), 132-146.


§ Books (Scholarly books):
Kwan, YoungSik, Chan Lee, Sanghyun Lee, and JungKun Kim (2007), "Tourism Marketing Research Analysis using the SPSSWIN, DaeKyung Publications.

BBA : Korea University (Business Administration)

MBA : Korea University (Marketing)

마케팅

• 2006 ~ Present : Assistant Professor, Dongguk Business School (Teaching courses: Marketing Principle, Consumer Behavior, Brand Management)
• 2002 ~ 2006 : Lecturer, Korea University, SungKyunKwan University, Kookmin University, Seoul National Universit

§ Peer Reviewed Journal (Peer reviewed journal articles):

"The Influence of Regulatory Focus on Simulation Focus Effect", 2011

"Effect of Mental Simulation on Consumer Response to Innovative New Product", 2010

"Effects of Regulatory Focus, Difficulty of Making Extension, and Parent-Extension Similarity on Brand Extension Evaluations", 2010

"Effects of Mode of Comparative Appeal and Type of Product to Consumers' Attitude", 2010

"Effect of Gender Consistency on Brand Extension Evaluation", 2010

"A Study for the Effect of Regulatory Fit on Beauty Service and Product", 2010

"Nutrilite's Brand Management and Strategic Role of Advertising Campaign: Focus on Background, Strategy, and Performance", 2010

"Content Analyses on Marketing Studies in Korea: on Research Subject and Methodology", 2010

"A Qualitative Study for Implications of Service Improvement of Fixed Pay-TV", 2010

"Effects of Mental Simulation and Brand Reputation on Product Evaluation", 2010

"Effects of Overexposure of Celebrity Endorser on Consumer's Attitude: Moderating Role of Fitness", 2009

"Effect of Product Involvement on consumers' Response to Teaser Ad.", 2009

"Effect of Product Type on Consumer Response to Sexual Appeal Ad.", 2009

"Effects of Service Experience and Brand Reputation on Intention by Word of Mouth : Focused on Beauty Salon Service", 2009

"A Structural Model of Salesperson Characteristics, Sales Behavior, and Sales Performance: Extension of Prior Model," Journal of Korean Marketing Association, Vol. 23, No. 1, 2008

"Effects of Self-Regulatory Focus and Product Type on Consumers' Response to Comparative Ad.," Advertising Research, Vol. 77, 2007

"Moderating Effect of BRQ in the Influence of Parent-Extension Similarity on Extension Evaluations," Journal of Business Research, Vol. 22, No. 4, 2007

"A Qualitative Study on Consumers' Behavioral Characteristics through Purchase Process: Case for Portable Electronic Devices," Journal of Marketing Studies, Vol. 15, No. 4, 2007

"Moderating Role of Self Regulatory Focus in Effect of Comparison Type on Brand Attitude," Korean Journal of Advertising, Vol. 18, No. 5, 2007

"Cultural Differences in Brand Extension Judgments and Feedback Effects," Advances in Consumer Research, Vol. 34, 2007

"Effects of Parent-Extension Similarity and Self Regulatory Focus on Brand Extension Evaluations," Journal of Consumer Psychology, Vol. 16, No. 3, 2006

"The Effects of Difficulty of Making Extension and Parent-Extension Similarity on Brand Extension Evaluations," Korean Journal of Advertising, Vol. 17, No. 3, 2006

"The Effects of Brand Relationship Quality and Type of Store on Consumer Reactions to Service Failure," Journal of Marketing Studies, Vol. 14, No. 4, 2006

"A Study for The Influence of Regulatory Focus on Brand Extension Evaluation and Its Mediating Process," Journal of Consumption Culture, Vol. 9, No. 4, 2006

"The New Product Marketing Strategy for Diffusion of DMB Mobile Phone," Telecommunications Review, Vol. 15, No. 5, 2005

"Effects of Counterfactual Thinking and Parent-Extension Similarity on Brand Extension Evaluations," Advertising Research, Vol. 69, 2005

"Interactive Effects of Breadth of Parent Brand and Product Category Similarity of an Extension on Attitudes toward the Extension and Parent Brand Beliefs," Korean Management Review, Vol. 33, No. 5, 2004

"Order of Entry: A Conceptual Synthesis and Future Research," Korean Journal of Marketing, Vol. 5, No. 4, 2003


§ Books (Scholarly books):

Contrarian Marketing, One and One Books, Seoul, Korea, 2004

The 33 Immutable Laws of Marketing in Korea, TheNan Publisher, Seoul, Korea, 2003


§ Peer Reviewed Proceedings (Peer reviewed proceedings from scholarly meetings):

"A Study for Consumers' Response to Scarcity Message," in Proceedings of the 2008 Korean Association of Industrial Business Administration Winter Conference, Taegu, Korea, February, 2008

"Influences of Brand Concept on BRQ Effect," in Proceedings of the 2007 Korean Strategic Marketing Association Fall Conference, Taegu, Korea, November, 2007

"The Research on Consumer Utility and Segmentation in Telecommunication Service Bundling," in Proceedings of the 2006 Korean Consumption Culture Association Spring Conference, Seoul, Korea, May, 2006

"Effect of Parent-Extension Regulatory Consistency on Brand Extension Evaluation," in Proceedings of the 2006 Korean Strategic Marketing Association Spring Conference, Taegu, Korea, April, 2006

"Interactive Effects of Parent Brand's Attitude Level and Parent-Extension Similarity on Brand Extension Evaluations," in Proceedings of the Korean Advertising Society 2005 Annual Conference, Seoul, Korea, November, 2005

B.A., Korean Philosophy, Sungkyunkwan University, 1996

M.B.A., Marketing, Zicklin School of Business, Baruch College, City University of New York, 2000

소비자행동, 마케팅조사

동국대학교(Dongguk University) 경영대학(Dongguk Business School) 경영학과(Department of Management) 마케팅 교수(Professor of Marketing), 2017. 9. – 현재
동국대학교(Dongguk University) 경영대학(Dongguk Business School) 경영학과(Department of Management) 마케팅 부교수(Associate Professor of Marketing), 2012. 9. – 2017. 8.
동국대학교(Dongguk University) 경영대학(Dongguk Business School) 경영학과(Department of Management) 마케팅 조교수(Assistant Professor of Marketing), 2006. 9. – 2012. 8.

장가준, 전승우(2022) “중국 소비자의 소비자 민족주의: 소비실천 이론의 측면에서 접근,” Journal of China Studies, 25(4), 129-154. [KCI]

엘파트히 지넵, 제두아니 아미나, 지주형, 전승우(2022) “이주민의 문화자본과 소비자문화변용: 한국으로 이주한 북아프리카인의 사례,” 인문논총, 59, 269-301. [KCI]

이선민, 전승우(2022) “진보와 보수, 소비자 불매운동을 향한 서로 다른 시선: 노재팬 불매운동에 관한 신문기사 프레임 분석,” 소비문화연구, 25(3), 37-56. [KCI]

전승우, 제두아니 아미나, 엘파트히 지넵(2022) “북아프리카 이슬람교도는 한국에서 어떻게 음식을 소비하는가: 소비실천과 소비자문화변용 측면에서” 소비자학연구, 33(1), 1-23. [KCI]

전승우, 두정 (2020) “재한 조선족의 문화적 시민권 획득 노력,” 소비자학연구, 31(4), 183-202. [KCI]

Lee, Seon Min, Seungwoo Chun, and Jin Suk Lee (2020), “The Role of Negative Emotions Pre-and Post-Implementation of Graphic Health Warnings: Longitudinal Evidence from South Korea,” International Journal of Environmental Research and Public Health, 17(15), 5393. [SSCI]

Cho, Hyun Young, Seungwoo Chun, and Youjin Choi (2020), “The Paradox of Smoking & Perceived Stress: Do Graphic Health Warnings Influence Smokers under High Stress in Adverse Ways?”, Health Communication, 35(11), 1368–75. [SSCI]

Lee, Younghwa, Sukki Yoon, Seungwoo Chun, Chanmo Park, and Kacy Kim (2019), “How Liberals and Conservatives Respond to Feasibility and Desirability Appeals in Anti-Tobacco Campaigns,” Asian Journal of Communication, 29(1), 55–72. [SSCI]

Lee, Jin Suk, Seungwoo Chun, and Jayoung Choi (2019), “South Korean Consumers’ Experiences and Underlying Shopping Mechanism of Black Friday,” Journal of Distribution Science, 17(11), 63-72. [SCOUPS]

조현영, 이진석, 신홍섭, 전승우 (2019) “지각된 외모차별과 과시적 소비의 관계: 자아존중감과 사회적비교성향의 매개효과 및 지위욕구의 조절효과,” 소비자학연구, 30(4), 1-22. [KCI]

이선민, 전승우 (2019), “담뱃갑 경고 그림 효과: 종단 조사를 사용한 기술적 연구,” 마케팅관리연구, 24(3), 89-107. [KCI]

이진석, 조현영, 전승우 (2019), “다양한 얼굴의 물질주의: 물질주의, 변화 기대, 과시적 소비,” 마케팅연구, 34(2), 45-66. [KCI]

조현영, 전승우 (2018), “흡연자의 효능감이 담뱃갑 경고그림 효과에 미치는 영향,” 정서조절의 조절된 매개효과,” 마케팅연구, 33(4), 59-76. [KCI]

이선민, 박준우, 전승우 (2018), “담뱃갑 경고 그림의 금연 효과에 관한 종단연구,” 광고학연구, 29(7), 75-94. [KCI]

이진석, 황천덕, 조현영, 박준우, 전승우 (2018), “왜 물질주의가 소비자의 충동구매를 높이는가?: 소비자 가치의 매개효과,” 소비문화연구, 163-180. [KCI]

조현영, 박준우, 전승우 (2018), “흡연자의 정서조절이 담뱃갑 경고그림 효과에 미치는 영향,” 소비자학연구, 29(3), 157-178. [KCI]

최유진, 전승우, 박준우 (2018), “부정적 정서와 자기효능감의 조절된 매개효과가 담뱃갑 경고그림 평가와 금연의도에 미치는 영향: 죄책감, 공포, 혐오감 비교 분석을 중심으로,” 한국언론학보, 62(1), 199-232. [KCI]

Chun, Seungwoo, Joon Woo Park, Nathan Heflick, Seon Min Lee, Daejin Kim, and Kyeunghee Kwon (2018), “The Moderating Effects of Self-Esteem and Self-Efficacy on Responses to Graphic Health Warnings on Cigarette Packages: A Comparison of Smokers and Non-smokers,” Health Communication, 33(8), 1013-1019. [SSCI]

Lee, Seon Min, Gangseog Ryu, and Seungwoo Chun (2018), “Perceived Control and Scarcity Appeals,” Social Behavior and Personality: An International Journal, 46(3), 361-374. [SSCI]

이선민, 류강석, 전승우 (2017), “통제 결핍이 창의성에 미치는 영향,” 마케팅연구, 32(4), 83-100. [KCI]

김주현, 박준호, 박준우, 전승우 (2017), “담뱃갑 경고의 생생함이 흡연자의 금연의도에 미치는 영향: 부정적 정서와 인지적 반응의 매개효과,” 소비문화연구, 20(3), 77-95. [KCI]

이선민, 전승우, 류강석 (2017), “지각된 통제 결핍 소비자들에게 나타나는 비약적 결론내리기에 관한 연구,” 마케팅연구, 32(3), 87-108. [KCI]

Lee, Seon Min Nathan Heflick, Joon Woo Park, Heeyoung Kim, Jieun Koo, and Seungwoo Chun (2017), “When Sex Doesn’t Sell to Men: Mortality Salience, Disgust, and the Appeal of Advertisements and Products Featuring Sexualized Women,” Motivation and Emotion, 41(4), 478-491. [SSCI]

Chun, Seungwoo, Hyndong Kim, Chan-Kyoo Park, Karin McDonald, Oh Sun Ha, Dae Lyong Kim, and Seon Min Lee (2017), “Exploring Students’ Responses to English-Mediated Instruction Courses: A South Korean Study,” Social Behavior and Personality: An International Journal, 45(6), 951-966. [SSCI]

이선민, 전승우 (2016) “희소성 유형에 따른 소비자 반응: 통제 수준의 조절 효과와 지각된 품질의 매개 효과를 중심으로,” 소비문화연구, 19(4), 157-175. [KCI]

전승우, 박준우, 김주현, 박준호 (2016) “공포소구에서 공포와 위협, 효능감의 관계: 담뱃갑 경고그림을 중심으로,” 한국심리학회지: 소비자∙광고, 17(4), 645-664. [KCI]

김동규, 전승우, 박준우, 황천덕 (2016) “자아일치 소비에 대한 노스탤지어의 역할,” 한국콘텐츠학회 논문지, 16(10), 373-381. [KCI]

박준우, 권경희, 김대진, 전승우 (2016) “담뱃갑 경고그림 효과에 대한 정서및 인지의 역할: 흡연자와 비흡연자의 비교,” 광고학연구, 27(7), 7-30. [KCI]

황천덕, 박준우, 김대진, 전승우, 권지은, 권경희(2016) “전자담배 담론 연구,” 한국소비문화연구, 19(3), 1-29. [KCI]

전승우, 박준우(2016) “담뱃갑 경고그림이 금연태도와 금연의도에 미치는 영향: 대처양식(coping styles)의 조절 효과의 남녀 차이,” 한국심리학회지: 소비자∙광고, 17(3), 591-613. [KCI]

이영화, 전승우(2015) “투표 참여 독려 광고가 유권자의 정치효능감과 투표 참여에 미치는 영향: 정치적 이념성향에 따른 대학생들의 투표 참여 행위를 중심으로,” 정치커뮤니케이션연구, 38, 5-39. [KCI]

김희영, 전승우(2014) “소비자문화변용 과정에서 소유물이 가지는 문화변용동인으로서의 역할: 북한이탈주민을 대상으로 한 실증적 연구,” 소비문화연구, 17(4), 103-129. [KCI]

박준우, 김희영, 이선민, 전승우(2014) “죽음 현저성이 성적소구 광고 효과에 미치는 영향,” 소비문화연구, 17(4), 1-18. [KCI]

Lee, Seon Min, Seungwoo Chun, Young Hyuck Joo, Changjo Yoo (2014) “Fantastic Collaboration of Financial Services and Telecommunication: A Frontier Case of Integrated Marketing Communication of ‘Club SK Card’,” Asia Marketing Journal, 15(4), 223-241. [KCI]

이영화, 전승우(2013) “정치적 이념성향과 일치하는 공포 소구 정치광고의 설득 효과”, 광고학연구, 24(7), 39-65. [KCI]

전승우 (2012) “죽음 현저성(Mortality Salience)이 브랜드 선택에 미치는 영향: 자존감(self-esteem)의 조절효과를 중심으로,”마케팅논집, 20(4), 153-164. [KCI]

Chun, Seungwoo Chun, Changjo Yoo, Sukekyu Lee, Seon Min Lee (2012) “Brand Concept Elaboration Strategy for an Extended Brand: a Case Study for KB Kookmin Card,” Asia Marketing Journal, 14(3), 153-167. [KCI]

전승우 (2011) “불일치민감도가 소비자기대에 미치는 효과: 자시해석과 예상된 소비맥락의 조절효과,” 마케팅논집, 19(4), 223-237. [KCI]

전승우, 이영화 (2011) “인출 용이성이 구매후 부조화에 미치는 영향: 태도 확신성의 조절효과”, 상품학연구, 29(6), 81-93. [KCI]

전승우, 이영화, 최영균(2011) “정치적 이념성향이 선호 불일치 정보처리에 미치는 영향: 휴리스틱-체계 모델(Heuristic-Systematic Model)의 관점에서,” 광고학연구, 22(7), 91-110. [KCI]

이영화, 전승우 (2011) “유권자의 정치관여도가 유권자의 정치이념과 정치광고 메시지 프레이밍 간의 조절적합성(regulatory fit) 효과에 미치는 영향,” 광고학연구, 22(6), 107-126. [KCI]

김귀곤, 전승우, 김종호 (2011) “신규브랜드의 광고메시지 프레이밍에 대한 소비자의 태도: 설득지식의 활성화 & 조절초점의 일치성,” 마케팅관리연구, 16(1), 43-61. [KCI]

전승우, 차태훈, 전성률 (2010) “소매점에서 동서양 소비자의 지각된 통제가 소비자의 감정과 행위에 미치는 영향에 대한 비교 연구,” 소비문화연구, 13(4), 147-162. [KCI]

배윤경, 차태훈, 전승우 (2010) “사용하지 않는 제품의 폐기 연기에 대한 정성적 연구: 예상된 후회(anticipated regret)를 중심으로,” 소비자학연구, 21(4), 277-303. [KCI]

전승우, 이영화, 차태훈 (2010), “조절초점에 따른 대통령선거 정치광고 메시지 내용분석: 1997/2002/2007년 신문과 TV 정치광고를 중심으로,” 광고학연구, 21(5), 199-223. [KCI]

김귀곤, 전승우, 오혜영 (2009) “프로그램으로 유도된 무드가 공익광고의 광고태도에 미치는 효과에 관한 연구 - 프로그램의 조절초점적 역할을 중심으로,” 광고학연구, 20(6), 223-240. [KCI]

김창수, 차태훈, 전승우 (2009) “선호 불일치정보가 인지적 부조화와 진단가능성에 미치는 영향: 동서양 비교문화적 접근,” 소비자학연구, 20(2), 149-171. [KCI]

김귀곤, 차태훈, 전승우 (2009) “제품범주정보 현저성이 브랜드확장 평가에 미치는 영향: 동서양 비교문화적 접근,” 마케팅연구, 24(1), 29-50. [KCI]

김귀곤, 전승우, 차태훈 (2009) "정치광고의 메시지 프레이밍에 대한 민감성: 조절초점의 적합성 관점에서,” 광고학연구, 20(1), 89-105. [KCI]

김귀곤, 전승우, 안광호 (2008)"디지털 인본주의 캠페인을 통한 기업 PR전략: SK Telecom '사람을 향합니다'," 광고학연구, 19(6), 255-272. [KCI]

전승우, 차태훈, 이영화 (2008)"정치적 이념성향이 정치광고의 광고태도형성에 미치는 영향: 조절초점의 역할을 중심으로," 광고연구, 81, 252-283. [KCI]

차태훈, 이상현, 전승우 (2008) "유명인의 복수 추천: 독인가 약인가?" 소비문화연구, 11(4), 225-242. [KCI]

김귀곤, 전승우, 차태훈 (2008) "브랜드확장평가의 범주적 유사성: 제품범주정보의 간섭효과를 중심으로," 광고학연구, 19(4), 199-217. [KCI]

정채봉, 전승우, 유창조 (2008)"금융기관에서 CRM성과와 CRM시스템 사용자만족에 영향을 미치는 요인에 관한 심층분석," 광고학연구, 19(4), 245-264. [KCI]

차태훈, 전승우, 하지영 (2008)"데이마케팅의 의례요소에 관한 탐색적연구: 소비자참여에 미치는 영향을 중심으로," 소비문화연구, 11(2), 43-65. [KCI]

차태훈, 전승우, 이상현 (2008) "소매상황에서 지각된 통제가 소비자의 감정적 반응 및 재방문의도에 미치는 영향," 마케팅연구, 23(2), 39-65. [KCI]

McGinnis, Lee P., Seungwoo Chun, and Julia McQuillan (2003)"A Review of Gendered Consumption in Sport and Leisure," Academy of Marketing Science Review, http://www.amsreview.org/articles/mcginnis05-2003.html.

한국마케팅학회 이사, 2012. 3. - 현재
한국광고학회 총무이사, 2007. 4. - 2008. 5.

동국대학교 경영대학 부학장, 2019.
동국대학교 대학 평의회 위원, 2011. 3. - 2012. 2.
AACSB 운영위원, 2009. 3. - 2011. 2, 2018. 4. - 2019.
동국대학교 브랜드관리위원회 위원: 2012. 3. - 2013. 2.
동국대학교 경영전문대학원 문화경영 MBA 프로그램 Co-Program Director, 2009. 3. - 2010. 2.

BA in Economics, Yonsei University, 1991

MS in Statistics, Stanford University, 2000 MBA, Yonsei University, 1997 (Major: Marketing)

마케팅, 시장조사론, 신제품 및 가격전략

Professor of Marketing, Dongguk University-Seoul (September 2017 – present)
Associate Professor of Marketing, Dongguk University-Seoul (July 2012 – August 2017)
Assistant Professor of Marketing, North Carolina State University (July 2005 – June 2012)
Instructor, University of North Carolina - Chapel Hill. (2003, 2004)

Kang, W., Montoya, M. M.. (2013), "The Impact of Product Portfolio Strategy on Financial Performance," Journal of Product Innovation Management, forthcoming
Townsend, J. D., Kang, W., Montoya, M. M., R. Calantone (2013), "Brand Specific Product Design Effects: The Case of the U.S. Passenger Car Market," Journal of Product Innovation Management, 30 (September), 994-1008
Kang, Wooseong, Bayus, Barry L., Balasubramanian, Sridhar (2010), "The Strategic Effects of Multimarket Contact: An Empirical Study of Price and Product Decisions in the Personal Computer Industry," Journal of Marketing Research, 47 (June), 415-427
Kamakura, Wagner A., Kang, Wooseong (2007), "Chain-wide and store-level analysis for cross-category management," Journal of Retailing, 83(2), 159-170
Bayus, Barry L., Kang, Wooseong, Agarwal, Rajshree (2007), "Creating Growth in New Markets: A Simultaneous Model of Firm Entry and Price," Journal of Product Innovation Management, 24(2), 139-155

<경영학연구> 운영위원장 (2013-현재)
한국경영학회 이사 (2013-현재)

B.A. (Business Administration), Korea University, 2007

M.S. (Marketing), Seoul National University, 2010

마케팅원론, 소비자행동론, 마케팅리서치

- Associate Professor of Marketing, Dongguk University (Sep, 2019 - Present)
- Assistant Professor of Marketing, Ulsan National Institute of Science and Technology (UNIST) (June 2014 - August 2019)

Hwang, Euijung, Jungkeun Kim, Jacob C. Lee*, and Saetbyeol Kim (2019), “To Do or to Have, Now or Later, in Travel: Consumption Order Preference of Material and Experiential Travel Activities,” Journal of Travel Research, 58 (6), 961-976. (SSCI)

Kim, Jungkeun, Euijung Hwang, Jooyoung Park, Jacob C. Lee*, and Jongwon Park (2019), “Position Effects of Menu Item Displays in Consumer Choices: Comparisons of Horizontal Versus Vertical Displays,” Cornell Hospitality Quarterly, 60 (2), 116-124. (SSCI)

Yi, Youjae, Jacob C. Lee*, and Saetbyeol Kim (2018), "Altruistic Indulgence: People Voluntarily Consume High-Calorie Foods to Make Other People Feel Comfortable and Pleasant," Social Influence, 13 (4), 223-239. (SSCI)

Hayes, Timothy, Jacob C. Lee*, and Wendy Wood (2018), “Ideological Group Influence: Central Role of Message Meaning,” Social Influence, 13 (1), 1-17. (SSCI)

Lee, Jacob C.*, Deborah L. Hall, and Wendy Wood (2018), “Experiential or Material Purchases? Social Class Determines Purchase Happiness,” Psychological Science, 29 (7), 1031-1039. (SSCI)

Lee, Jacob C.*, Jungkeun Kim, and Kyuseop Kwak (2018), “A Multi-attribute Examination of Consumer Conformity in Group-level Ordering,” Australasian Marketing Journal, 26, 41-48. (SCOPUS)

BA in Information Science, eBusiness, Ewha Womans University

MS in Information Technology, eBusiness, Carnegie Mellon University

Principles of Marketing, Consumer Behavior, Brand Management

대리, 삼성전자 (2006.02~2009.03)
Researcher, 서울대학교 아시아센터 (2014.09~2015.02)

Publications
• Lee, Sue Hyun and Yi, Youjae (2014), An Integrative Study of Experience Collecting Behavior, Journal of Consumer Studies, 25(4), 23-55.
• Lee, Sue Hyun and Yi, Youjae (2013), Gift for Myself: A Qualitative Study of Self-Gift Consumption Behavior in Korea, Journal of Consumer Studies, 24(3), 123-155.

Selected Works in Progress
• “Can a Self-Gift Motivate? An Integrative Study on Self-Gifts as Incentives for Long-Term Goals”
• “Cross-Cultural Study on Experience Collecting Behavior in Social Media”

Research Awards
• Winner of 2015 Gallup Korea Dissertation Award
• Winner of 2014 Korea Marketing Association Best Doctoral Dissertation Award