동국대학교 의료기기산업학과

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전진아 교수
직위 초빙교수
강의분야 Marketing (Consumer behavior, Advertising)
연구분야 Marketing, Consumer behavior
학사학위과정 B.A. Sejong University
석사학위과정 SIMBA Sogang University, Graduate School of Business
박사학위과정  Ph.D. Sogang University, Graduate School of Business
경력  2017 - 2019: Part-time Instructor at Sogang University
연구업적

* Jeon, J. A. & Ha, Y. W. (2019). The influence of prior choice set and a new alternative on prior alternatives’ attractiveness and post decision satisfaction. Korean Management Consulting Review, 19(3), 171-180

* Jeon, J. A., Lim, M., & Ha, Y. W. (2019). The impact of construal level fit between time information display and advertising message on the attitudes towards product and advertisement. Korean Journal of Advertising, 30(2), 133-157

* Jeon, J. A., Kim, J. Y., & Ha, Y. W. (2019). The influence of construal level fit between product type and advertising message on the attitudes towards the product and advertisement. Korean Journal of Advertising, 30(4), 31-57.

* Jeon, J. A., & Kim, J.-Y. (2017). The Effect Of Nostalgia On Service Failure. Journal of Applied Business Research (JABR), 33(6), 1243-1250. https://doi.org/10.19030/jabr.v33i6.10057


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