동국대학교 의료기기산업학과

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이 상 현 교수
직위 교수
강의분야 Channel Marketing, Services Marketing, Principles of Marketing
연구분야 Services Marketing, Retailing
학사학위과정 B. S. Business Administration, Kwangwoon University, Seoul, Korea 1992
석사학위과정 M. S. Hospitality & Tourism Management, Purdue University, IN (Major: Hotel Marketing) 1998
M. S. Business Administration, Kwangwoon University, Seoul, Korea, (Major: Marketing) 1994
박사학위과정 Ph. D. Consumer Sciences & Retailing, Purdue University, IN (Major: CB/ Retailing) 2003
경력 September 2009 – Present: Associate Professor of Marketing, Department of Management, School of Business, Dongguk University, Seoul, Korea
September 2005 – August 2009: Assistant Professor of Marketing, Department of Management, School of Business, Dongg
연구업적

Sanghyun Lee, Alan J. Dubinsky, and Juyoung Kim (2012, in press), "Measuring mediating factors in the use of interpersonal sensitivity in organizations," http://dx.doi.org/10.1016/j.jbusres.2012.02.027  <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />




Sanghyun Lee and Changjo Yoo (2012), "A Case Study of Establishing KB Card's Brand Identity," The Korean Journal of Advertising, 23(3), 7-30



Choi, Eun-Jung, Sung-Ho Lee, Sanghyun Lee, and Doo-Hee Lee (2012), "The Case Study on Industry-Leading Marketing of Woori Investment and Securities," Korea Journal of Marketing, 13(4), 227-251.



Sanghyun Lee, Lucette B. Comer, Alan J. Dubinsky, and Kai Schafer (2011), "The Role of Emotion in the Relationship between Customers and Automobile Salespeople," Journal of Managerial Issues, 23 (2), 206-226. 



Dubinsky, Alan, Jooyoung Kim, and Sanghyun Lee (2011), "Imparting Negative News to Salespeople," Psychology & Marketing, 28 (8), 803-824.



Yoo, Chang Jo, Sanghyun Lee, and Jung Ok Jeon (2010), "Strategy for Brand Identity Enhancement of Black Yak: Focusing on the Social Responsibility Activities," Korean Journal of Marketing, 12 (3), 99-116.



Han, Sang Lin, Sanghyun Lee, and Hong Sung Tae (2010), "Innovative Retail Strategy of CJ O Shopping," Korean Journal of Marketing, 12 (3), 81-97.



Lee, Sanghyun and Sangjun Lee (2009), "A study of the extended service norm constructs influencing behavioral intention and a moderating variable in service purchasing situation," Korean Journal of Marketing, 11 (3), 1-29.



Maxwell, Sarah, Sanghyun Lee, Sabine Anselstetter, Lucette Comer, and Nicholas Maxwell (2009), "Gender differences in the response to unfair prices: A cross-country analysis," Journal of Consumer Marketing, 26 (7), 508-515.


Su, Hung-Jen, Lucette Comer, and Sanghyun Lee (2008), "The effect of expertise on consumers' satisfaction with the use of interactive recommendation agents," Psychology & Marketing, 25 (9), 859-80.



Lee, Sanghyun and Changjo Yoo (2008), "The case study of HS Ad coping with the rapidly changing media environments," The Korean Journal of Advertising, 19 (6), 273-286.



Cha, Taihoon, Seungwoo Chun, and Sanghyun Lee (2008), "Multiple endorsement effect: Poison or medicine," Journal of Consumption Culture, 11(4)..



Yoo, Changjo, Taegyu Hwang, and Sanghyun Lee (2008), "Exploratory Study on the Effects of City Characteristics on City Brand Personality and City Evaluation," Korean Journal of Marketing, 10 (3), 31-57. 



Cha, Taihoon, Seungwoo Chun, and Sanghyun Lee (2008), "The influence of perceived control on customers' emotional responses and revisit intention in a retail setting," Korean Marketing Review, 23(2). 71-97.



Bae, Ki-Wan, Sanghyun Lee, and ChangJo Yoo (2008), "The effect of customer perception of employees' response and other customers on purchase intention," Journal of Marketing Studies, 16(1), 67-84. 



Lee, Sanghyun and Seungmin Cook (2007), "A study of multi-dimensional responses of empathy affecting public service advertisement effect," The Korean Journal of Advertising, 18(5), 307-319. 



Lee, Sanghyun, Changjo Yoo, and Moonsung Jang (2007), "An extended model influencing purchasing behavior intention in service encounter," Advertising Research, 74(1), 89-110. 



Kwon, Ik-hyun and Sanghyun Lee (2006), "A case study on innovative new product development: Solar Dom in LG Electronics," Journal of Consumption Culture, 9(3), 207-219. 



Lee, Sanghyun (2006), "The consideration of ethical issues in retailing," Management Studies, 28(1), 141-162. 



Lee, Sanghyun, Changjo Yoo, and Sungmoon Choi (2005), "A study on cosmetic purchasing behavior and pursuing value based upon types of lifestyle," Korean Journal of Consumer and Advertising Psychology, 6(3), 79-99. 



Yoo, Changjo, Sanghyun Lee, and Minsung Choo (2005), "The moderating role of brand reputation in the relationship between explicit and implicit expression in Ad and brand attitude/purchase intention," The Korean Journal of Advertising, 16(5), 249-264.



Lee, Sanghyun, Hung-Jen Su, and Alan J. Dubinksy (2005), "Relationship Selling in the Meeting Planner/ Hotel Salesperson Dyad," Journal of Hospitality & Tourism Research, 29 (4), 427-447.



Su, Hung-Jen, Sanghyun Lee, Jing Ding, and Lucette B. Comer (2005), "Relationships Among Measures of Trait Empathy, Empathetic Response, and Willingness to get Involved in Customer-Contact Situations," Psychological Reports. 97 (2), 378-380.



Lee, Sanghyun and Alan J. Dubinsky (January 2003), "Influence of Personal Characteristics and Emotion on Retail Dyadic Relationships, " International Review of Retail, Distribution, and Consumer Research, 13 (1), 21-36.



Lee, Sanghyun and Stephen J. Hiemstra (May 2001), "Meeting Planners' Perceptions of Relationship Quality," Journal of Hospitality & Tourism Research, 25 (2), 132-146.






 

§ Books (Scholarly books): 



Kwan, YoungSik, Chan Lee, Sanghyun Lee, and JungKun Kim (2007), "Tourism Marketing Research Analysis using the SPSSWIN, DaeKyung Publications.

E-mail edlee@dongguk.edu
연락처 (02)2260-3290
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