동국대학교 의료기기산업학과

교수소개

마케팅

본문

강 우 성 교수
직위 교수
강의분야 마케팅, 시장조사론, 신제품 및 가격전략
연구분야 New Product & Innovation Management, Competitive Strategy
학사학위과정 BA in Economics, Yonsei University, 1991
석사학위과정 MS in Statistics, Stanford University, 2000 MBA, Yonsei University, 1997 (Major: Marketing)
박사학위과정 Ph D in Marketing, University of North Carolina - Chapel Hill, 2005
경력 Associate Professor of Marketing, Dongguk University-Seoul (July 2012 – present)
Assistant Professor of Marketing, North Carolina State University (July 2005 – June 2012)
Instructor, University of North Carolina - Chapel Hill. (2003, 2004)
연구업적

Kang, W., Montoya, M. M.. (2013), "The Impact of Product Portfolio Strategy on Financial Performance," Journal of Product Innovation Management, forthcoming

Townsend, J. D., Kang, W., Montoya, M. M., R. Calantone (2013), "Brand Specific Product Design Effects: The Case of the U.S. Passenger Car Market," Journal of Product Innovation Management, 30 (September), 994-1008

Kang, Wooseong, Bayus, Barry L., Balasubramanian, Sridhar (2010), "The Strategic Effects of Multimarket Contact: An Empirical Study of Price and Product Decisions in the Personal Computer Industry," Journal of Marketing Research, 47 (June), 415-427

Kamakura, Wagner A., Kang, Wooseong (2007), "Chain-wide and store-level analysis for cross-category management," Journal of Retailing, 83(2), 159-170

Bayus, Barry L., Kang, Wooseong, Agarwal, Rajshree (2007), "Creating Growth in New Markets: A Simultaneous Model of Firm Entry and Price," Journal of Product Innovation Management, 24(2), 139-155 

E-mail wskang@dongguk.edu
연락처 (02)2260-3237
교수연구실 M451
 


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