본문
| 이 수 현 교수 | |
| 직위 | 조교수 |
|---|---|
| 강의분야 | Principles of Marketing, Consumer Behavior, Brand Management |
| 연구분야 | Consumer Behavior, Consumer Culture, Branding |
| 학사학위과정 | BA in Information Science, eBusiness, Ewha Womans University |
| 석사학위과정 | MS in Information Technology, eBusiness, Carnegie Mellon University |
| 박사학위과정 | Ph D in Marketing, Seoul National University |
| 경력 | 대리, 삼성전자 (2006.02~2009.03) Researcher, 서울대학교 아시아센터 (2014.09~2015.02) |
| 연구업적 | Publications Lee, Sue Hyun and Yi, Youjae (2014), An Integrative Study of Experience Collecting Behavior, Journal of Consumer Studies, 25(4), 23-55. Lee, Sue Hyun and Yi, Youjae (2013), Gift for Myself: A Qualitative Study of Self-Gift Consumption Behavior in Korea, Journal of Consumer Studies, 24(3), 123-155. Selected Works in Progress “Can a Self-Gift Motivate? An Integrative Study on Self-Gifts as Incentives for Long-Term Goals” “Cross-Cultural Study on Experience Collecting Behavior in Social Media” Research Awards Winner of 2015 Gallup Korea Dissertation Award Winner of 2014 Korea Marketing Association Best Doctoral Dissertation Award |
| serene0720@gmail.com | |
| 연락처 | (02)2260-3815 |
| 교수연구실 | B219 |
