동국대학교 의료기기산업학과

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이 수 현 교수
직위 조교수
강의분야 Principles of Marketing, Consumer Behavior, Brand Management
연구분야 Consumer Behavior, Consumer Culture, Branding
학사학위과정 BA in Information Science, eBusiness, Ewha Womans University
석사학위과정 MS in Information Technology, eBusiness, Carnegie Mellon University
박사학위과정 Ph D in Marketing, Seoul National University
경력 대리, 삼성전자 (2006.02~2009.03)
Researcher, 서울대학교 아시아센터 (2014.09~2015.02)
연구업적

Publications

Lee, Sue Hyun and Yi, Youjae (2014), An Integrative Study of Experience Collecting Behavior, Journal of Consumer Studies, 25(4), 23-55.

Lee, Sue Hyun and Yi, Youjae (2013), Gift for Myself: A Qualitative Study of Self-Gift Consumption Behavior in Korea, Journal of Consumer Studies, 24(3), 123-155.

Selected Works in Progress

“Can a Self-Gift Motivate? An Integrative Study on Self-Gifts as Incentives for Long-Term Goals”

“Cross-Cultural Study on Experience Collecting Behavior in Social Media”

Research Awards

Winner of 2015 Gallup Korea Dissertation Award

Winner of 2014 Korea Marketing Association Best Doctoral Dissertation Award

E-mail serene0720@gmail.com
연락처 (02)2260-3815
교수연구실 B219
 


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