본문
| 이 채 호 교수 | |
| 직위 | 부교수 |
|---|---|
| 강의분야 | 마케팅원론, 소비자행동론, 마케팅리서치 |
| 연구분야 | AI마케팅, 경험 마케팅, 문화 마케팅, 마케팅조사 |
| 학사학위과정 | B.A. (Business Administration), Korea University, 2007 |
| 석사학위과정 | M.S. (Marketing), Seoul National University, 2010 |
| 박사학위과정 | Ph.D. (Marketing), University of Southern California, 2014 |
| 경력 | - Associate Professor of Marketing, Dongguk University (Sep, 2019 - Present) - Assistant Professor of Marketing, Ulsan National Institute of Science and Technology (UNIST) (June 2014 - August 2019) |
| 연구업적 | Hwang, Euijung, Jungkeun Kim, Jacob C. Lee*, and Saetbyeol Kim (2019), “To Do or to Have, Now or Later, in Travel: Consumption Order Preference of Material and Experiential Travel Activities,” Journal of Travel Research, 58 (6), 961-976. (SSCI) Kim, Jungkeun, Euijung Hwang, Jooyoung Park, Jacob C. Lee*, and Jongwon Park (2019), “Position Effects of Menu Item Displays in Consumer Choices: Comparisons of Horizontal Versus Vertical Displays,” Cornell Hospitality Quarterly, 60 (2), 116-124. (SSCI) Yi, Youjae, Jacob C. Lee*, and Saetbyeol Kim (2018), "Altruistic Indulgence: People Voluntarily Consume High-Calorie Foods to Make Other People Feel Comfortable and Pleasant," Social Influence, 13 (4), 223-239. (SSCI) Hayes, Timothy, Jacob C. Lee*, and Wendy Wood (2018), “Ideological Group Influence: Central Role of Message Meaning,” Social Influence, 13 (1), 1-17. (SSCI) Lee, Jacob C.*, Deborah L. Hall, and Wendy Wood (2018), “Experiential or Material Purchases? Social Class Determines Purchase Happiness,” Psychological Science, 29 (7), 1031-1039. (SSCI) Lee, Jacob C.*, Jungkeun Kim, and Kyuseop Kwak (2018), “A Multi-attribute Examination of Consumer Conformity in Group-level Ordering,” Australasian Marketing Journal, 26, 41-48. (SCOPUS) |
| chaeholee@dongguk.edu | |
| 연락처 | (02)2260-3291 |
| 교수연구실 | L518 |
