동국대학교 의료기기산업학과

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이 채 호 교수
직위 부교수
강의분야 마케팅원론, 소비자행동론, 마케팅리서치
연구분야 AI마케팅, 경험 마케팅, 문화 마케팅, 마케팅조사
학사학위과정 B.A. (Business Administration), Korea University, 2007
석사학위과정 M.S. (Marketing), Seoul National University, 2010
박사학위과정 Ph.D. (Marketing), University of Southern California, 2014
경력 - Associate Professor of Marketing, Dongguk University (Sep, 2019 - Present)
- Assistant Professor of Marketing, Ulsan National Institute of Science and Technology (UNIST) (June 2014 - August 2019)
연구업적

Hwang, Euijung, Jungkeun Kim, Jacob C. Lee*, and Saetbyeol Kim (2019), “To Do or to Have, Now or Later, in Travel: Consumption Order Preference of Material and Experiential Travel Activities,” Journal of Travel Research, 58 (6), 961-976. (SSCI)

Kim, Jungkeun, Euijung Hwang, Jooyoung Park, Jacob C. Lee*, and Jongwon Park (2019), “Position Effects of Menu Item Displays in Consumer Choices: Comparisons of Horizontal Versus Vertical Displays,” Cornell Hospitality Quarterly, 60 (2), 116-124. (SSCI)

Yi, Youjae, Jacob C. Lee*, and Saetbyeol Kim (2018), "Altruistic Indulgence: People Voluntarily Consume High-Calorie Foods to Make Other People Feel Comfortable and Pleasant," Social Influence, 13 (4), 223-239. (SSCI)

Hayes, Timothy, Jacob C. Lee*, and Wendy Wood (2018), “Ideological Group Influence: Central Role of Message Meaning,” Social Influence, 13 (1), 1-17. (SSCI)

Lee, Jacob C.*, Deborah L. Hall, and Wendy Wood (2018), “Experiential or Material Purchases? Social Class Determines Purchase Happiness,” Psychological Science, 29 (7), 1031-1039. (SSCI)

Lee, Jacob C.*, Jungkeun Kim, and Kyuseop Kwak (2018), “A Multi-attribute Examination of Consumer Conformity in Group-level Ordering,” Australasian Marketing Journal, 26, 41-48. (SCOPUS)

E-mail chaeholee@dongguk.edu
연락처 (02)2260-3291
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